Last updated on September 9th, 2019 at 11:01 am
“Hi, my name is Jack and I’m from London.” jackLNDN’s show at 7th Street Entry started exactly like previous sets I’ve seen (as recently as last February opening for the Funk Hunters and stretching back to his Electric Forest 2015 appearance), a quick introduction and a nosedive into a pile of tunes.
In a word, the attendance of jackLNDN’s Entry show was: sparse. Minneapolis has a strangely erratic appreciation for electronic music. Some performers will pack clubs on the rest of their tour, but they will struggle to get a smaller room here to half capacity. I’d be shocked if, on this evening, the Entry was at a quarter of its 250 person capacity.
Maybe it had something to do with scheduling his show during the beloved Minnesota State Fair and the first night of First Avenue’s celebration show, not to mention Lionel Richie at the Grandstand.
As it turned out, Jack himself attended the fair earlier in the day. He announced, “So, I went to the fair today…” then paused as several audience members shouted and howled in approval. Whatever he was about to say, he opted out of and finished with, “…yeah” then shook his head.
Jack from London did not like the fair. I felt bad. The state fair is a no-brain win for anybody I take with me, and I wondered who brought Jack and allowed it to leave such a ‘meh’ impression. I felt bad for him initially, but as I watched him boogie around the stage as he played, I got the impression it didn’t really phase him.
He also sported a cast on his right wrist, which for somebody who quickly switches between knob-twiddling and piano playing, couldn’t be easy or without its share of pains. But there he was, smiling during it all, playing as well as he always does, not missing a beat. Music is powerful.
It’s funny, the more I thought about it, the more I concluded that jackLNDN would be a perfect opening act for Lionel Richie. Their groove-based, vocal-centered styles are similar enough for Lionel’s fans, and it would give those fans some new material and unexplored music in which to dig around. Maybe next time.
His set consisted largely of original tracks, with Jack taking on all vocal duties. He’d drop into the occasional house track or other diversion before easing back into more traditional song structure. I fell in love with jackLNDN’s sets for just that reason. I appreciate an abrupt 90-degree shift and he’s gotten really good at timing them just right, when they’re least expected and most welcome.
It was a well-rounded set with a criminally low attendance. It’s shocking, as jackLNDN’s music easily fits in with the playlists of 5-6 area radio stations, but at a time when almost none of them willing to try anything new, it can make it difficult for artists and their people to spread their gospel.