NBA 2K17 Soundtrack Features Three Minneapolis Artists

2K Games have announced the playlist for their NBA2K17 basketball video game. Featuring songs by expected artists such as Drake, JAY Z, Pitbull & The 1975, the monotonous tunes choke the game’s soundtrack, making the audio experience unfortunately similar to repetitive Top 40 radio stations. However, play the game and you may be surprised by the familiar sound of three locally known singers never-before heard on the frequencies of major radio.

Developed by Visual Concepts, the company has leaned on their in-house music curators to compile their choice of music since 1999. This year they relied on Canadian singer-songwriter, Grimes, Noah “40” Shebib & Imagine Dragons to create the 50 track playlist for the anticipated NBA 2K17.

Coincidentally paired at #18 & #19, Minneapolis’s own Now Now‘s “Thread” (2012) and Lizzo & Caroline Smith‘s collaboration on “Let em’ Say” (2014) will be spread across dirty dorm rooms everywhere, (or wherever else video games are played.) Although the two well-done songs are far from new, they will finally receive the mass attention they deserve.

Now, Now has made a shout out on facebook to Grimes for chosing their song to be featured on the video game. Yet, no word from Lizzo & Caroline Smith about the exciting news.

NBA 2K17 will be available for purchase on all major gaming platforms, September 20th. Fans who pre-order NBA 2K17 will receive the legendary 1992 USA Basketball “Dream Team”, along with a special USAB MyPLAYER jersey to fully customize their USA Basketball experience. Pre-order today!

Now, Now “Thread”