Last week, I was surprised by an unexpected Instagram DM from music producer and DJ, GG Magree, of Sydney, Australia. Her request was for me to shoot her upcoming set in Minneapolis, Minnesota for the international “DEADBEATS TOUR” on Friday, August 3rd. I promptly replied to her saying, “I’d love to” and with that, the deal was sealed. I was locked in to shoot GG in Minneapolis at The Armory.
After clearing security I made my way into the main event center of the newly renovated Minneapolis venue, The Armory. As I entered the venue, I was greeted once again by the vast space in front of me, with 3 levels of balconies stacked upon each other to my right and left, all of which were overlooking the main floor of the venue and the captivating stage in the distance.
Prior to GG going on stage, I had a brief photo-shoot in the green room with her. During our shoot, her attitude was funky, silly and confident. She seemed extremely comfortable and loose, yet focused and ready to kill her set.
Naturally, this same fun-loving attitude was reflected once she got in front of the crowd. Behind the tables, she gave her fans plenty of fun and dance-worthy club hits. She also mixed in her own flair of hard dub-step, which her most intimate fans have grown to appreciate and love.
Shooting GG backstage and onstage were both equally impressive, due to the fact that her personality, music, and performance are so closely correlated. It was no surprise that her fans reciprocated that same appreciation. After seeing her perform, I believe they all see a little bit of themselves in her.
The rest of the show was populated with several other openers and ended with the headliner, Zeds Dead. The headlining performance was really the cherry on top for the entire night at The Armory. Zeds Dead brought the people together in a communal way that no other artist was able to. The diversity of rave, club hits, mash-ups, and dub-step provided a little something for all who attended the show and made it a worthy party for everyone.