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How to advertise your brand on a custom billboard for less than $1 per day

For years billboard advertisement has been exclusive to businesses with a significant income. The typical cost of a print billboard can range from $250 per month in rural areas, to $14,000 per month in high traffic city locations like Los Angeles and New York. 

Luckily, Blip Billboards was born. Blip is a self-serve digital billboard company that is disrupting the outdoor advertising industry. They are making it possible for small businesses like us to advertise in an effective and incredibly affordable way.

How Blip Works

What is a blip exactly? A Blip is an advertisement that appears on their billboards in 8-second increments. Users can pay anywhere from $0.01-$0.50 per blip.

Blip offers customizable options within a campaign to accommodate the needs of each business.

Creating a Blip campaign is incredibly easy. They have made the process so userfriendly, your grandma could do it.

Select Location

First, you will select the location you’re interested in advertising in. Blip has a ton of available billboards, and they continue to add new locations every week.

Each billboard has it’s own statistics for daily average views, and even shows a photo of each billboard so you can determine if the location is right for you.

But if you’re trying to advertise in Iowa for some odd reason, you’re out of luck for now.

Set Budget

Next, you will select your budget and duration of the campaign. I like to run our campaigns monthly. This allows me to track and compare the results while keeping a better eye on our expenses each month.

Set Schedule

Now you will create your schedule. Blip has created convenient templates to choose from like ‘Daily Commute”, “Meal Times”, “Single Hour”, “Off-Peak Hour” and “Custom Schedule”. 

To choose how much you’re willing to pay per blip, simply click on each colored bar on the schedule and it will decrease the value.

You can also edit the price under the color values to the right of the screen. To ensure I don’t somehow end up paying $0.50 for a blip, I customize my values to Dark green: $0.10, Medium green: $0.05, Light green: $0.02. 

Upload Artwork

Blip will tell you the exact dimensions of the artwork needed for the billboards you selected. Each billboard varies in size, which means if you have chosen more than one billboard, you will need to upload all the required sizes.

Don’t have artwork? Blip offers billboard design for just $50. An even cheaper option is Fiverr, where designers create great looking graphics for as low as five dollars.

Statistics

Blip’s dashboard is beautiful. It’s clean and easy to navigate. Results from your campaign update daily, giving you specific statistics of your ad all the way down to the hour of the day. Here you can see total impressions, the average cost per blip, average daily spend, and more.

Our average spend per blip sits around $0.02-$0.04, which competes with online advertising prices on platforms like Facebook, Instagram, LinkedIn, Twitter and Reddit. Not bad!

Conclusion

We’ve been using Blip for about six months now, and have been really happy with the results. Not only does it keep your brand top-of-mind with your audience, but it also makes you look like a big deal!

I’ve had friends and family message me saying “I just saw your company on a billboard!”. Your billboard ads not only spread your message to the public but also builds brand authority.

Because the company is so new, Blip is offering a limited time free $75 ad credit when you sign up. It’s no question that Blip will be a powerful tool in your business’s marketing plan.

Bo Weber
Author: Bo Weber

Positive energy-seeking Minnesotan who finds joy in songwriting, graphic design, writing, videography, eating plants, and living in a van down by the river.

Written by Bo Weber

Positive energy-seeking Minnesotan who finds joy in songwriting, graphic design, writing, videography, eating plants, and living in a van down by the river.

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