From being Taylor Swift’s “worst-case scenario” to having discovered Justin Bieber, Scooter Braun is a popular and industry heavyweight talent manager who built his own ladder to success and fame.
Scott Samuel Braun was born on 18th June 1981, in New York City, to Susan and Ervine Braun. Throughout his career, he has managed a number of artists, including Demi Lovato, Kanye West, Black Eyed Peas, J Balvin, and Ariana Grande.
Who is Scooter Braun?
Scooter Braun is the co-founder of the Raymond-Braun Media Group and the founder of School Boy Records. He is also an award-winning filmmaker who was also a successful athlete when he was still in school.
He liked organizing parties during his time at Emory University that he attended. His event-organizing skills got so popular that he was soon asked to manage after-parties for superstars, like Ludacris, Eminem, Britney Spears, etc.
While Braun was still a student at the University, he was offered the post of Marketing Director at Jermain Dupri’s So So Def Records.
Braun had only completed his junior year when he left school to focus more on his career. He organized events for all of Britney Spears’s Onyx Hotel Tour and for the NBA as well.
Scooter Braun also successfully brokered a promotional partnership between Pontiac and Ludacris worth $12 million.
How Did Scooter Braun Become Famous?
Scooter Braun rose into popularity when Taylor Swift accused him of “incessant, manipulative bullying” as a result of him acquiring the Big Machine Label Group for $300 million.
The company was founded and owned by Scott Borchetta, who famously signed Taylor Swift after watching her perform at Nashville Cafe when she was only 15.
The acquisition deal made Braun the owner of a roster of artists including Lady Antebellum, Florida Georgia Line, Thomas Rhett, and Sheryl Crow. He also came to own the rights for the first six albums of Taylor Swift.
Taylor Swift did not take the acquisition announcement lightly and was incensed that she did not get the opportunity to buy her albums herself.
She disclosed that she had always personally despised Scooter Braun and announced that she wished to re-record the masters so that the value of her originals was significantly reduced.
“When I left my masters in Scott’s hands, I made peace with the fact that eventually, he would sell them,” Taylor wrote. “Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to.”
Who Was Scooter Braun’s First Artist?
The first artist Braun helped come into the limelight was Justin Bieber, closely followed by Asher Roth. Asleep in the Bread Aisle, Roth’s first album came out in 2009, featuring his super hit song, “I Love College.”
“At the time, they didn’t have anything going on,” Braun said. “No one knew who they were. Justin had a little buzz on YouTube, Asher had a little buzz on Myspace, and I had a little buzz coming out of So So Def Records in Atlanta. But we all bet on each other.
Nothing replaces hard work, and we were dedicated to putting in the work required to succeed. We genuinely believed in each other, and that is, first and foremost, why I get clients today.”
Who is Justin Bieber’s Manager?
Braun came across a video of Bieber YouTube performing a Ne-Yo cover song in 2006. Bieber was only 12 at that time. Braun reached out to Pattie Mallette, Beiber’s mother, and convinced her for a trial visit to Atlanta.
Braun worked with Beiber for a few weeks and convinced them to move to the US from Canada. He then pitched Beiber to the likes of Usher Raymond, Ludacris, and Justin Timberlake.
Usher asked L. A. Reid, his mentor, to sign Beiber as the first artist under Raymond-Braun Music Group through a deal with Island Def Jam.
The signing proved as the stepping stone to Beiber becoming one of the biggest global popstars, selling hundreds of millions of singles and albums. Braun still manages Bieber.
Who is Scooter Braun Managing?
Today, Scooter Braun manages Schoolboy Records, his own record label, and works as a talent manager for a number of clients, including Justin Bieber, Ariana Grande, Demi Lovato, J Balvin, Carly Rae Jepsen, Martin Garrix, and Black Eyed Peas.
Some of his other clients include Ashley Graham, Usher, David Guetta, CL, Zach Brown Band, Dan + Shay, Karlie Kloss, Idina Menzel, Tori Kelly, Lil Dicky, The Wanted, Andrew Watt, Psy, Steve Angello, Spencer Lee, Cody Simpson, Social House, Push Baby, Asher Roth, The Knocks, Martin Garrix, EDEN, Baby Jake, and many others.
Scooter Braun’s Girlfriend
Yael Cohen, a health activist and philanthropist from Canada, and Scooter Braun started dating in 2013 and got married on 6th July 2014 at Cohen’s parent’s house in Whistler, British Columbia, Canada.
Cohen gave birth to Braun’s son on 6th February 2015 in Los Angeles, whom they named Jagger Joseph Braun. The couple’s second son, Magnus Braun, was born on 29th November 2016, while their third child and first daughter, Hart Violet, was born on 1st December 2018.
In July 2021, Scooter Braun filed for divorce from Yael Cohen.
In 2013, Scooter Braun was named among the 100 most influential people in the world by Time. Braun says that he only chooses to work with artists who have a passion and determination for making a name for themselves.
In 2016, Scooter received the award for the Best Talent Manager at the International Music Industry Awards. The talent manager also appeared on Billboard Magazine’s Forty Under Forty edition cover in 2012 as well as 2013.
In the same year, Braun also received the Humanitarian Award at Billboard Touring Awards as an appreciation for his charity work. He manages the Braun Family Foundation, his own charity foundation.
Braun’s company is known to have granted the most number of wishes for the Make-A-Wish Foundation.
Braun and his philanthropy team organized “March for Our Lives,” in 2018 in Washington, DC. The march supported the legislation that looked to prevent gun violence in the US.
Braun’s brother, Adam Braun, is the founder of “Pencils for Promise,” a non-profit organization that is profoundly supported by Scooter. The organization was established in 2008 and is known to have built more than 300 schools across the globe, providing quality education to more than 30,000 children.