Is a statement that, very much like TikTok came into fashion a few years back and just like TikTok, its popularity is not going anywhere in the near future, and for a good reason.
Consistency with posting is one of the major components without which it is almost impossible to gain many followers, especially loyal ones.
And creative but within the scope of what is trending. There is usually a very short time frame between when a trend starts spreading its wings and when it becomes stale.