We see a lot of music videos nowadays being uploaded to Youtube and our flooding our Facebook feeds with millions of musicians trying to stand out above all the noise. It’s become more affordable than ever for independent artists to achieve that cinematic, 4K, high definition look on a shoestring budget. The camera work in the music videos i’ve watched is usually top-notch, the music is well-produced, accompanied by a great voice— everything you need to capture the audience.
Except one thing.
A story— a real reason to watch, share, and play over and over again. Bo Weber’s official video for his song, “Gold” does just that. In fact, there are multiple music videos in which Bo has released that really hits you in the gut, refreshingly.
“Gold” starts off with a depiction of multiple characters who are down on their luck. Bo’s lyrics relate to their personal struggles and encourages them to see the true value within themselves, and succeed at essentially whatever is holding them back.
At age 25, Bo lost his mother to “The Silent Killer” of Ovarian Cancer back in 2013. This devastation led to a self destructive path as he was losing the battle against depression and addiction. Luckily, through picking up a book that was left behind by his mother, called, “The Secret”, Bo began putting the pieces back together.
Kickstarter funded by friends and family, Bo was able to express himself through the writing of ‘Wendy’, which he admits had a large hand in letting go of the grief and regret he was still holding on to.
“Gold” is a reflection and testimony to all that it is possible to defeat and climb out of the depressing hole that you may find yourself in. The story is literally Gold— backed by a beautifully produced video created with the help of Choreographer/ Director, John Mark, his brother and camera man, Gabe Hostetler, and the wonderfully talented local dance members.
And if that song doesn’t grab you, check out his first creation, “Right Here:, made with the help of local videographer Tomas Akasmit.
I had the chance to listen through the rest of ‘Wendy’. It’s not like any album. Hearing his mothers voice on a few of the tracks is heartbreaking. The rest of the songs are filled with just as much emotion as you would expect from someone dedicating an album to a lost parent.
‘Wendy’ is Bo’s self-produced, self-engineered debut album, made in the comforts of his van (which he lives in) and random Starbucks stores along the way. He is using proceeds from the album to fight back against Ovarian Cancer by donating 100% of the proceeds of physical album sales to women who are suffering from this terrible disease.
Hi there! I’m Jared. A photographer, filmmaker, and business owner from Minneapolis, Minnesota. Hit the social icons below and let’s connect!